MassKids has the ability to educate and mobilize a large constituency of citizens who are concerned about the welfare of children and families in our state. We provide citizens with information about the pressing issues facing children, so they can speak with an educated voice and express their concerns to policymakers and legislators. With citizens working together toward a common goal and speaking with a common voice, we can accomplish more for the children of our state than any of us could do alone.

MassKids works to improve the lives of Massachusetts children through the following programs:

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The Enough Abuse Campaign 

The Enough Abuse Campaign is a statewide citizen engagement initiative to educate and mobilize parents, professionals, and communities to prevent child sexual abuse. Current Campaign communities in Massachusetts include Gloucester/Cape Ann, Greater Lowell, Newton/Waltham, North Quabbin Region, Greater Springfield, Southern Worcester County and Cape Cod and the Islands. The Enough Abuse Campaign is also currently opertaing in California's Greater Bay Area, California's Sacramento-Sierra Region as well as in Maryland, New Jersey, and New York. 


Massachusetts SBS Prevention Center

Since the early 1990s, MassKids has been a leading spokesgroup for Shaken Baby Syndrome (SBS) prevention. Under the auspices of the new Massachusetts SBS Prevention Center, MassKids reaches hundreds of parents, caretakers, professionals and the public through brochures and printed materials, requests on MassKids' 800-CHILDREN line, media campaigns, and comprehensive SBS prevention education programs within birthing hospitals and in a wide range of family-serving organizations in the community. The SBS Prevention Center stands ready to provide technical assistance to other Massachusetts communities interested in supporting local SBS prevention education.


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Prevent Child Abuse Massachusetts

The mission of Prevent Child Abuse Massachusetts is to prevent the abuse and neglect of our state's children. We work to empower the public to take an informed and active role in child abuse prevention. We are the State Chapter of Prevent Child Abuse America, the nation's premier private child abuse prevention organization. Pinwheels for Prevention is a National PCAA Campaign.